The 110th National Sugar and Wine Fair was successfully concluded in Chengdu. As one of the key activities of the “Year of Consumption Promotion” in 2024, this is the first international and national super large-scale exhibition related to domestic consumption
With the successful conclusion of this sugar and wine conference, through in-depth observation and analysis, the important development trend and direction of the beverage industry in the current and future period of time are revealed from the on-site exhibition and massive information released during the sugar and wine Conference, providing valuable reference and enlightenment for participants in the industry.

Tea drinks differentiate health properties
Sugar track presents “thousand tea battle”
With the continuous upgrading of consumers’ health awareness, more and more people have begun to change the traditional high-carbon and high-fat diet and pursue fresher, natural and simple ingredients. As a common consumer product in daily life, beverages also extend healthy nutritional properties from the basic needs of thirst quenching and good drinking.
In recent years, tea beverage sales continue to rise, product types emerge in an endless stream, although there are many choices on the market, but tea beverage products in addition to the difference in tea category itself, homogeneity is very strong, this category will be the beverage market health and nutrition attributes of the same as packaged drinking water products, that is, without any added and additional nutritional value, especially sugar-free tea category. High speed explosion in 2024

Coconut based drinks are exploding
In 2024, there is a drink that has gained widespread attention in the market – coconut based drinks. This “spring sugar” a number of companies launched coconut water, raw coconut latte and coconut water and other products, of which the cost-effective coconut water has low calories, rich in electrolytes and pure natural health properties, in the current health consumption trend more and more attention to the market. Raw coconut milk, coconut water coconut water, poplar branch manna, raw coconut bobo, raw coconut horseshoe and so on have been listed. Dealers from all over the world give great recognition,
“Energy drinks” are highly competitive

The data show that the market share of functional beverages in the beverage market has surpassed that of ready-to-drink tea and ready-to-drink coffee. At present, the concept of nutrients and electrolytes is hot, coupled with the effective verification of products in sports, high temperature and other scenarios, so that the brand has achieved relatively rapid growth.
From quenching thirst to good drinking, to health, and now also to add “useful”, the beverage market development in response to changes in market demand. This year, a number of enterprises launched new products at the sugar and wine meeting, and various beverage products launched customized functional “services” on health for consumer needs.
In addition, some drink brands have added herbal drinks on the basis of the traditional positioning of woody plant drinks. It not only meets the needs of consumers in the party scene to solve the greasy and spicy, but also brings new healthy drink options to the market. These changes not only enrich the product line of the beverage market, but also provide consumers with more diversified and more functional choices.
It is worth noting that in terms of channels, the vast majority of beverage companies will choose catering channels to layout products. At present, liquor, wine, packaged drinks, tea and other different types of drinks are chosen to “compete” in the catering channel, how to rely on strategies to make their products out of the circle, for the major enterprises are a great test.

—————-Jinan Erjin for your beverage custom design packaging