Pentawards, the world’s prestigious packaging design competition, has released its 2024-2025 packaging design trends report, which mainly reveals the top ten trends in the packaging industry in the coming year, and shows the application of different trends in packaging design through many brand cases.
Today we start from the case of the beverage industry to reveal the application of Pentawards top ten packaging trends in the beverage industry.

Leave No Trace 
“Leave No Trace” emphasizes the sustainability of packaging and reduces the impact of packaging on the environment through degradable or recyclable materials.

Solo Symbolics
Simple and strong visual symbols are often more able to catch the eye of consumers in today’s era. This is especially true of alcoholic beverage packaging design. “Solo Symbolics” emphasizes simplicity but profound. The packaging design of craft beer in the market is often similar. We created a craft beer bottle — “Watch the waves over the barrel craft brew”. The bottle body uses a wave design to combine shape and meaning.

Back to the Archives
“Back to the Archives” Many brand revival design elements, through “nostalgic” review of brand history, magically establish an emotional connection with consumers.

Pepsi has recently rebooted its visual system, putting its brand name in the center of a blue, red and white circular pattern — the same design used in the 1940s, 1950s and 1973 that many consumers typically associate with Pepsi packaging.

The Influence of Wes Anderson
“A nod to the iconic film-maker – his over-the-top, sensuous style.” Perhaps we cannot summarize the style of the filmmaker with accurate language, but his extreme use of visual art can be called “Wei style aesthetics”. Wine and beverage packaging is drawing on the characteristics of Wei style aesthetics, through strong visual symbols and logos, so that the brand stands out in the competitive market.Gloria’s low-alcohol and non-alcoholic fruit wines, inspired by classic Italian postcards, evoke memories of summer fun and colorful ice cream, and are a tribute to Wes Anderson’s style in wine packaging.

Inspired by Psychedelia
“Inspired by Psychedelia” is a sensual journey. For the first time, Coca-Cola uses AI design. This “Future taste” is a “remix” based on the original taste. The Coca-Cola logo is distorted to show the bubbling sensation of bubble liquid, combining vision, touch, taste and mouth touch to bring consumers a surreal futuristic experience.

In this era that values the level of appearance, beverage packaging is not only the shell to protect the goods, but also the display of brand personality, is an important link to establish emotional connection with consumers. This latest packaging trends report by Pentawards not only reveals the future direction of packaging design in the pan-industry – more innovative, more sustainable, more individual and more culturally diverse – but also gives us a glimpse into how these trends are being actively explored and applied in the liquid food industry. Looking ahead, we look forward to seeing more cross-border collaboration and integration of liquid food packaging and design aesthetics.

Image and content source: Pentawards Official website

The article is reprinted from： drinktec official account

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