Considering the importance of packaging to the consumer experience, the beverage market is very concerned with choosing the right materials that meet both the demands of sustainability and the practical and economic needs of the business. Aluminum can packaging is becoming more and more popular.
Sustainable
The infinite recyclability of aluminum cans makes it a sustainable solution for beverage packaging. According to Mordor Intelligence, the aluminum can market is expected to grow at a CAGR of 3.2% during 2020-2025.
Aluminum cans are the most recycled beverage packaging in the world. The average recycling rate of aluminum cans in the United States is as high as 73%. The vast majority of recycled aluminum cans are transformed into new cans, becoming a textbook example of a circular economy.

Due to its sustainability, in recent years, most of the newly launched beverages have been packaged in aluminum cans. Aluminum cans have captured market share in craft beer, wine, kombucha, hard seltzer, ready-to-drink cocktails and other emerging beverage categories.

Convenience

The epidemic has also had an impact on aluminum can beverage packaging. Demand for aluminum cans had grown significantly even before the outbreak, due to shifts in consumer behavior.
Trends such as convenience, e-commerce, health and wellness have been reinforced by the pandemic, and we are seeing beverage manufacturers responding with innovations and product launches that showcase these product attributes. Consumers are moving towards a “take it and go” model, looking for more convenient and portable options.

In addition, aluminum cans are lightweight, strong, and stackable, making it easier for brands to pack and ship larger quantities of beverages while using less material.

Cost-effective

Price is another factor for consumers to choose canned packaging. Traditionally, canned beverages have been considered the less expensive beverage option.

The production cost of aluminum can packaging is also favorable. Aluminum cans can effectively broaden the market scope while reducing operating costs. In the past, the packaging was mainly glass bottles, which were difficult to withstand long-distance transportation, and the sales radius was very limited. Only the “originating sales” model could be realized. Building a factory on site would undoubtedly increase the burden of corporate assets.

Individual

In addition, novel and unique labels can attract consumers’ attention, and the application of labels on aluminum cans can make products more personalized. The plasticity and innovation ability of canned product packaging is stronger, which can promote diversified beverage packaging forms.